Jessica Simpson Launches Girls Line

Jessica Simpson, reality star,  successful designer and mom to be  is launching her next fashion line with her sister Ashlee, Jessica Simpson Girls which is aimed at Girls 8-12.

I had the pleasure to view the Spring Line  at an event hosted at Dylan’s Candy Bar where Jessica Simpson, her sister Ashlee and Jessica Seinfeld were in attendance. The clothes  are cute, wearable and will definitely appeal to girls 8-12. Unfortunately, I was not able to bring my daughter to the event but I think she would approve since she is the target demo.

The Jessica Simpson collection is currently available at various retailers and  online at www.JessicaSimpsonCollection.com.   @JSCOLLECTION.

At the event,  Jessica, Ashlee and Baby Buggy® Founder, Jessica Seinfeld announced a special t-shirt contest, that gives back to Seinfeld’s organization, Baby Buggy®,  a non-profit organization that is dedicated to helping provide essential gear, clothing and other items for children and families in need across the United States.

Young girls and fans can submit a design of their own creation, visit www.jessicasimpsoncollection.com/babybuggy for details  on the t-shirt contest.  The winning designs will be picked by Jessica, Ashlee and Jessica Seinfeld to be sold in the back-to-school collection.  A portion of proceeds will be donated to Baby Buggy® to support America’s most vulnerable families.

Tags: Ashlee Simpson, Baby Buggy, featured, Jessica Seinfeld, Jessica Simpson, Jessica Simpson Launches Girls Line

Category: Fashion Finds, Kids Fashion